A trademark represents your brand name

A trademark includes any word, name, symbol, or device, or any combination used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.

Federal trademark registration has several benefits:

  • Trademark registration provides constructive notice nationwide of the trademark owner’s claim.
  • Trademark registration provides evidence of ownership of the trademark.
  • Registration of a trademark allows for the use of the federal courts to resolve legal issues.
  • Registration can be used as a basis for obtaining registration in foreign countries.
  • Registration may be filed with U.S. Customs Service to prevent importation of infringing foreign goods.

Use of the TM and SM symbols may be governed by local, state, or foreign laws and the laws of a pertinent jurisdiction to identify the marks that a party claims rights to. The federal registration symbol, the R enclosed within a circle, may be used once the mark is actually registered in the USPTO. Even though an application is pending, the registration symbol may not be used before the mark has actually become registered.

The federal registration symbol should only be used on goods or services that are the subject of the federal trademark registration.

To contact us regarding our trademark services, please call 1-480-899-3021 or provide your contact information to, and we will get in touch with you as soon as possible.