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‘Google Doodle’ Patent Issued

Today would be Harry Houdini’s 137th birthday… and to celebrate, Google has this image on its main search page.

Called a “Google Doodle”, the company periodically dresses up its traditional logo with additional artwork to celebrate or call attention to an event or holiday. It is highly unnusual in the corporate world to modify a logo due to the prevailing wisdom that this would confuse the buying public… but then again Google is not an ordinary company.

Now Google has further pushed the envelope by obtaining a patent for the Google Doodle itself (Patent No. 7,912,915 to Sergey Brin). Interestingly, this patent has a priority date of May 1, 2000, and was issued March 22, 2011–meaning that it took more than a decade to get through the Patent Office.

Fig. 3 from U.S. Patent No. 7,912,915 where ref. no. 310 is the company logo and ref. no. 320 is “one or more animated objects” which “may include images, video, and/or audio information and may be strategically located on the web page 300 to draw users’ attention to one or more portions of the web page 300”.

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