What to do when you have a product or service that is very popular but can be easily copied? Well… trademarking the name is certainly an option, but what else can be done?
In the case of Facebook, the company has been trying to ward off copy cat sites that might use the word “Face” in their names. So, earlier this year, Facebook quietly registered the mark “Face”… and was recently issued a Notice of Allowance from the US Patent & Trademark Office (see above).
Facebook’s trademark application limits the terms of its trademark to specific situations related to its business. (The use of the word ‘face’ in other situations is, of course, allowed.)
According to Facebook’s application, the mark ‘Face” applies to: ‘Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter.’