Basketball sensation Jeremy Lin has spawned several words: Linderella, Linsensation, and Linsanity. In fact, there is even a web site that randomly generates new Lin-related words, “The Jeremy Lin Word Generator”. Here is a sample of a few words it generated:

Linstitution (Lin + Institution)

Linpeccable (Lin + Impeccable)

Goblin (Lin + Goblin)

Linvent (Lin + Invent)

Fun aside, it seems that there is money to be made in the Linsensation. At least three people, including Jeremy Lin himself, have applied for a trademark for “Linsanity” (perhaps the most widely used Lin-associated word.

Of the three applicants, Lin applied last.However, it may be difficult for the others to assert ownership over this
trademark. That said, one of the applicants, Andrew Slayton, has reportedly owned and operated the “Linsanity.com” web site since 2010.

So Slayton may have a good legal argument to trademark the name since he has been using it in commerce for a few years.

It should be interesting to see how this plays out.